Brand Audit of Under Armour
Brand Audit of Under Armour - Download as a PDF or view online for free
This document provides a brand audit of Under Armour. It summarizes the company's background, target market, product categories, brand elements, and perceptions. Consumer research found mixed feelings about the brand - some see it as high quality and innovative, while others view it as too expensive and only for serious athletes. Recommendations include creating a marketing campaign that appeals to all types of athletes, promoting the product guarantee, and informing consumers about innovations. The goal is to improve brand equity by addressing areas where consumer and company perceptions differ.
Brand Audit: Why You Don't See Anyone Wearing Under Armour Anymore
Solved Business Strategy - End of Chapter Problem Trefis, a
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
Part IV Nike Vs. Under Armour
Under Armour Saying Online, SAVE 34%
Under Armour Brand Audit
Under Armour Brand Audit for IMC 613 - Brand Equity
Under Armour Brand Audit
Under Armour Brand Logo 2024
The Phenomenal Rise of Under Armour Brand
Under Armour SWOT 2024, SWOT Analysis of Under Armour
Brand Audit of Under Armour
Under Armour Brand Audit
Yana Yeager - USAA
Brand Wars: Nike vs. Under Armour