Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Sold Killer Instinct Speed 425 Archery Talk Forum

The Patagonia Brand Story - Brand The Change

Patagonia's Focus On Its Brand Purpose Is Great For Business

Why Chatbots Are the Future of Marketing, Chatbots Life

Yvon Chouinard donates Patagonia to fight climate change, protect land

Sold Killer Instinct Speed 425 Archery Talk Forum

Patagonia founder Yvon Chouinard's history of activism - Los Angeles Times

Sold Killer Instinct Speed 425 Archery Talk Forum

Patagonia Founder Gives Away the Company to Fight Climate Change - The New York Times

Yuqun Xing (@YuqunX) / X

Patagonia Gives Away Its Entire $3 Billion Worth To Fight Climate Change

Juice Press UX Design: Great Potential for Improving, by Yuqun Xing, Marketing in the Age of Digital