How Nike used Brand Equity to become the Best Sports Apparel Brand

How does a company that started as a distributor of Japanese footwear become arguably one of the biggest apparel brands in the world? The answer to this question may have a lot to do with brand…

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How Nike used Brand Equity to become the Best Sports Apparel Brand

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Nike vs Adidas.edited 2 1 .edited.docx - 1 Nike vs. Adidas Student Name Institution Date 2 Introduction Brand equity forms one of the most crucial