Campaign of the Week: Lululemon, Dupe Swap

Swap Neat - by Kimberly Brizzolara

Shoppers Love This $38 Lululemon Jacket Dupe on

Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

Rebecca Johnstone On LinkedIn: Manager, Global Event, 60% OFF

Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes' - Fashionista

How to swap your knock-off Lululemon for the real thing! #lululemondup

Brands like Jolie and Lululemon are fighting off copycats through dupe swapping - Modern Retail

Step into the climactic finale of lululemon's 'Get Into It' campaign with an innovative experiential pop-up, Align Legging Dupe Swap.

Rebecca Johnstone On LinkedIn: Manager, Global Event, 60% OFF

Lululemon to Swap 'Dupe' Leggings for Align Leggings

Lululemon tells consumers why the real thing is better than #dupes - PR Daily