The Bra That Fit the 20th Century – PRINT Magazine

One of the most recognizable names in bras derives from one of the most recognizable campaigns in advertising, ” I Dreamed I was . .[fill in the blank].. in My Maidenform Bra.” Maidenform, Inc. beg…

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Image of Advertisement for the 'Lystra Balneaire' swimming bra, from 'Comoedia Illustre' by French School, (20th century)

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Image of Exquisite Form Magazine Advert, 1950s (colour litho) by English School, (20th century)

1957 WOMEN HOLLYWOOD V-ETT BRA Vintage 8X10.75 Magazine Ad 1950's M487