ITC to acquire DTC snack brand Yoga Bar

ITC has signed a binding term sheet to acquire 100% shares of Sproutlife Foods, which owns Yoga Bar, over three to four years. The company hopes to strengthen its presence in the 'healthy foods' space with this acquisition.

ITC to acquire FMCG start-up Yoga Bar in the next 3-4 years - BusinessToday

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ITC to acquire DTC snack brand Yoga Bar

ITC to acquire 100% stake in healthy snacks brand Yoga Bar, Retail News, ET Retail

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ITC plans to invest Rs150 crore in Yoga Bar after Nestle India