What Is Parade Underwear, and Why Is Everyone Posting It?

Parade, a direct-to-consumer underwear start-up, is sending free products to what seems like every cool girl on Twitter and Instagram.

Your Favorite Twitter Comedian Probably Has Parade Underwear

What Is Parade Underwear, and Why Is Everyone Posting It?

New Underwear Brand Parade Wants to Make a Cultural Impact With

Why Parade Underwear Is Actually Worth All the Hype

Parade Is Donating 1,000 Pairs of Underwear to LGBTQ Centers

Parade Underwear

How Parade Underwear Took Over Instagram - The New York Times

Parade underwear: What to know about the intimates brand

Parade underwear: What to know about the intimates brand

My Totally Unfiltered Review of Auden Underwear

Body-positive underwear brand Parade debuts new campaign

The 5 Best Women's Underwear of 2024