GUESS JEANS RECLAIMS BRAND'S DENIM ROOTS WITH SUSTAINABLE GUESS

GUESS JEANS is the new core denim brand by the American denim pioneer, GUESS. Previewing in January 2024 during Pitti Immagine in Florence, the enterprise reclaims the fashion giant’s legacy as a frontrunner in the denim field with the introduction of GUESS AIRWASH™: a state-of-the-art sustainable alternative to the stone washing spearheaded by GUESS at […]

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