Marimekko Decision Factory

The Marimekko Decision Factory is a reinforcement learning -based personalization engine, which recommends, personalizes, and optimizes digital experiences on Marimekko’s website to match users’ interest. While doing so, it learns from users’ behavior in real time and does not require past data assets nor expert data science skills to be scaled across the company's digital platforms. Most importantly, it generates new insights about what customers actually want - without data-induced bias.

Finnwatch: Marimekko, Iittala improved Thailand factory conditions

Marimekko parantaa asiakaskokemusta verkossa Decision Factorylla

What we do Thoughtworks

Kaupanalan digitalisoinnin referenssit

My Marimekko Angel – My Virtual World Trip

Ohjelmistokehitykseen liittyvät referenssitoteutukset / Turku

Thoughtworks on LinkedIn: #personalization #customerintelligence

Can Marimekko Go From Cult Design Brand To Fashion Empire?

Can Marimekko Go From Cult Design Brand To Fashion Empire?

Tomasz Chabinka on LinkedIn: Decision Factory creates tailored

Marimekko Flag Ship Store New York City