SimplyCook Is A Recipe-Kit Startup That Avoids Being In The Fresh Food Delivery Business

UK startup SimplyCook is another recipe kit service. However, unlike competitors HelloFresh, Gousto, Marley Spoon, and Shuttlecook, the company doesn't send you all of the fresh ingredients required to turn its recipes into food on your table. Instead, the subscription service consists of recipe cards and what SimplyCook calls "ingredients kits," which are herbs, spices, sauces and other extras needed to cook each meal.

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