Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon adopts unconventional plan to tackle 'dupes' trend

Lulu who? A cult brand takes on the booming culture of 'dupes

From Lululemon to Birkenstock, duplicate styles lure holiday shoppers, ET BrandEquity

The Zen of Marketing: A Case Study from Lululemon - Zen Media

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