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You know that feeling when your clothing fits perfectly? You have a little extra room, allowing your outfit to drape easily. You feel more comfortable, which often results in feeling a little more confident. There's no need to readjust, tuck anything in or smooth wrinkles. That feeling was the inspiration for Sculptwear - to be able to get that feeling on command, whether it's under a special outfit, or when dressing up for a special occasion.
It took two years to make it work
I teamed up with a corsetry wizard with over 20 years of experience and a couture evening gown designer, and began the process of building and rebuilding. There was a lot of sewing, serging, seam ripping, fabric and thread testing, not to mention obscene amounts of coffee. After 20 iterations we had something that one product-tester referred to as the holy grail of shapewear.
What makes Sculptwear different from shapewear?
Two words - shifting and structure.
Shifting: Unlike your ankles, your tummy, buns and upper legs are gloriously curvy and complex. A sock might work for your ankles, but your booty deserves something better. Most shapewear squeezes your body like a sock, whereas Sculptwear shifts your shape, emphasizing what you want emphasized and gently redistributing areas you want to minimize. The result is smooth, comfortable, effective shaping.
Structure: Think about it - how is the waistband on your shapewear going to stay up when gravity wants it to roll down and your waist is more narrow than your rib cage. One word - structure. Sculptwear's SoftFlex structures in the side waist prevent your waistband from ever rolling down. They also support your posture.
Anj Vera on LinkedIn: #shapeyourstory #employerbrandingsummitasia
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