Wes Kao — Blondes in bras

Here are some lessons from the masters of sexiness based on the Victoria’s Secret online brand experience. 1. Invest in photography - Sexiness is visual online, so photos are important. Pictures vary with models, poses, backgrounds, etc. 2. Use blonde models - Regardless of how you filt

Hey, I’m Wes. My mission is to use marketing to help people care more. I believe that bottlenecks to progress and innovation aren’t purely technology problems—they are people problems. The hard part is: How do we get people to care?… Continue Reading →

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