What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

www.thetradedesk.com/assets/global/TheCurrent_Edit

How To Reach Chinese Gen Z Consumers? - Marketing China

Decoding China's Gen Z fragrance consumer

Gen Z, Page 3

Luxury Daily

China's New Generation Z Consumers

New Chinese Suit Jacket & Wide Leg Pants

China's Gen Z: 'Next Normal' Consumers - Our Stories

Understanding luxury in China: Gen Z new trends

New Chinese Suit Jacket & Wide Leg Pants

China's Gen Z are coming of age: Here's what marketers need to know

How can creativity win GenZ and low-tier city consumers

Media Convergence

What do Chinese millennial and Gen Z customers want from brands

The dramatic generational differences between Chinese consumers - China Skinny