Jack Wills: the Sloane Ranger rides again, Fashion

#x3C;p>Clothing brand Jack Wills is a raging success. It doubled its profits to £42m last year and turned British teenagers on to the allure of preppy dressing. But where did it come from, what does it want, and why is it so mysterious?</p>

Sloane Ranger style is back - here's how to do the Hooray Henry look now

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Help! I'm becoming a Sloane Ranger

Pie crusts and pearls: the unexpected return of the Sloane Ranger, Fashion

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The Sloane Ranger Handbook & British Old Money, Series Trailer

The cult of the Sloane Ranger – Luxury London

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Sloane The Sloane Ranger (@thesloanerangerblog) • Instagram photos and videos