Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup

Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…

The Desire to Buy Good Instead of Doing It

Skims Digital Marketing Cheap Sale

Louisa Olafuyi – Medium

Scarcity Marketing, and how Skims nailed it

Louisa Olafuyi – Medium

Louisa Olafuyi – Medium

Louisa Olafuyi – Medium

Scarcity Marketing, and how Skims nailed it

The Desire to Buy Good Instead of Doing It

Scarcity Marketing, and how Skims nailed it

Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup