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How a century-old luxury brand like Gucci won over Gen Z

How a century-old luxury brand like Gucci won over Gen Z

Focus: Gen Z poses a problem for the luxury industry

Case Study: Gucci's Web3 Playbook - by Marc Baumann

Dior, Tiffany, Le Creuset: Why we're buying luxury goods like crazy - Vox

The RealReal's 2021 Report Reveals Gen Z Continues To Be Powerful Driver Of Luxury Resale

How luxury brands appeal to young consumers: a different focus

Fast Company Innovation Festival Latest News, Photos & Videos

Psych 476 Quiz 2 - Research findings suggest that symptoms of

How Gucci is Innovating the Luxury Retail Experience

Designer campaigns: 5 PR strategies for luxury brands - Agility PR Solutions

Most of Gen Z Can't Afford Gucci—Here's How the Brand is Reaching Them Anyway - YPulse

The road to luxury the new frontiers in luxury brand management

BUS 655 : - Colorado State University, Fort Collins

Today's Tastemakers Are Reframing Old Money Aesthetics in New Ways

Case Study: Gucci's Web3 Playbook - by Marc Baumann