The secret behind the dramatic rise of the Stanley cup? Women.
The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women.
A grand theft case in Northern California.
This is additional taxonomy that helps us with analytics
How did Stanley cups go viral? The obsession that can't be quenched
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Why white girls love Stanley cups
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Stanley Cup's Transformation: What's the Secret?
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Why are these pink Stanley tumblers causing shopping mayhem? - CBS News
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