Dressmann's new underwear for perfect men advert is tackling male body positivity

Because body positivity isn't just for women. Underwear brand Dressmann wants to make the body acceptance movement a bit more welcoming to a group of people that are often forgotten

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Dressmann - Underwear for perfect men

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Perfect UNDIES Brave Person Men's Sexy Underwear Bikini Briefs Swimwear 1129 (S, Blue) : : Clothing, Shoes & Accessories

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Dressmann's Underwear For Perfect Men Ad Brings Body Positivity To Dudes — VIDEO

This underwear campaign addresses body image… for blokes! - Starts at 60

This underwear campaign addresses body image… for blokes! - Starts at 60

Dressmann - Underwear for perfect men

perfect – Body Shaming: The uncomfortable truth

perfect – Body Shaming: The uncomfortable truth

Aerie debuts body-positive campaign for men's underwear featuring 4 'real' guys