Paphitis reveals plans for lingerie chain Boux Avenue, News

Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.

Boux Avenue hires ex-M&S merchandising boss

Profile: Theo Paphitis

Theo Paphitis

Dragons' Den star's lingerie firm forced to apologise over window display of women doing laundry

Boux Avenue Brand Report by 章牧筠 - Issuu

Profile: Theo Paphitis

Lingerie store Boux Avenue opened by former Dragons' Den star Theo Paphitis — Theo Paphitis

Profile: Theo Paphitis

Boux Avenue spearheads Christmas sales rise for Paphitis, News

The top 10 fastest-growing retailers in the UK, News

Boux Avenue unveils first unretouched lingerie campaign