Can beverage brands succeed in going label-free?

Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?

Relict' food packaging laws under fire: 'EU reform to safeguard consumers is urgently needed

Tab (drink) - Wikipedia

Waterloo Sparkling Water shows how to authentically support healthy, active lifestyles

A Guide to Build Brand Awareness: 21 Tactics with Examples

Six consumer trends for beverage brands to target in 2021

Paying a premium for sustainability: Do we want to, and can we afford it?

I tried White Claw's new zero-alcohol beverage—here's my honest review

How beer brands are teaching responsible drinking – FAB News

Alcohol-free Heineken 0.0 lands in the US

Healthiest products should be tariff-free post Brexit, says Sugarwise

How To Launch a Beverage Product