Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

How Lululemon Builds Community To Create an Iconic Brand - Simon Mainwaring

The Lululemon Lifestyle: Millennials Seek More Than Just Comfort From Athleisure Wear

Lululemon: The Fitness Brand Designed For Real Life, The Journal

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

lululemon manifesto — Story

Lululemon: The Fitness Brand Designed For Real Life, The Journal

Start - Tharawat Magazine

Lululemon Athletica Promotes Yoga as a Lifestyle Brand - The New York Times

Troubled Yoga Brand Lululemon Tries To Reinvent Itself With A Fashion Collection

Lululemon: The Fitness Brand Designed For Real Life, The Journal