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Luxury brands need to broaden from selling unattainable products to luxury moments

Luxury brands need to broaden from selling unattainable products to luxury  moments

We're producing more millionaires than ever but the millennial generation is more cash-strapped than ever, Nick Stickland, creative director of ODD, asks what this is doing to change the face of luxury brands.. From Campaign US

The Art of Luxury Marketing: A Deep Dive into the Strategies of Luxury Brands

Trisha Wong (@TrishaWong1) / X

Meet Generation V: the cost-conscious young mums craving

If luxury brand products can be replicated to look and feel exactly the same and sold at a cheap price, why would people want to buy them for their high price?

Opinion: Challenging times ahead for luxury brands in 2024

FASHION TRANSPARENCY INDEX 2023 : Fashion Revolution

Net-A-Porter to launch fashion social network

Cultivating Desire: Strategies in Luxury Brand Marketing

Meet Generation V: the cost-conscious young mums craving

Luxury Content Marketing - Digital Marketing Insights - Mediaboom

How did customers at luxury brands get so young?

How Luxury Brands Market and What You Can Learn

A 'millennial tsunami' is sweeping over global luxury

In the uber-transparency era, brands must dig deep and shine from

A New Era and a New Look for Luxury