Ralph Lauren partners with Fortnite to create first phygital fashion collection

The American brand is launching a fashion collection inspired by digital pieces designed for the video game, accompanied by a series of virtual and physical events.

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Thomas Sachson on LinkedIn: Ralph Lauren partners with Fortnite

Alessio Balbo on LinkedIn: Ralph Lauren partners with Fortnite to

Ralph Lauren Vogue Business

Madeleine Schulz on LinkedIn: Ralph Lauren partners with Fortnite to create first phygital fashion…

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How Ralph Lauren's “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

Khadijah Yasin posted on LinkedIn