Greggs vegan sausage roll is a key revenue booster

Turns out, sparking a culture war over a pastry is good for business.

Greggs Vegan Sausage Roll: Behind The Scenes of How It's Made

Fast forward to 2042, when a Greggs sausage roll could cost nearly £2 - Chronicle Live

Sausage rolls or sushi? Greggs plans to boost its healthy eating range

Greggonomics: How a bakery conquered Britain

Vegan Food at Greggs

Greggs Photos: UK Bakery Chain With More Sites Than Subway, McDonald's

Greggonomics: How a bakery conquered Britain

Greggs: Sausage roll sales rise as consumers look for cheaper eats - CityAM

Bride surprises Greggs-obsessed groom with sausage roll wedding cake - CoventryLive

Greggs secrets exposed - from pasty markings code to money-saving cold food rule - Mirror Online

Greggs - Wikipedia

Expanding your target market – How Greggs harnessed the power of the vegan to expand their consumer base – Decision Architects

How did the vegan sausage roll get so popular?

Greggs: Sausage roll sales rise as consumers look for cheaper eats - CityAM

The Vegan Sausage Roll Phenomenon, How it Changed the Game For Greggs, and Who Followed - vegconomist - the vegan business magazine