Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard

Greggs: How its vegan sausage roll stormed social media

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Desert Companion - July 2016 by Nevada Public Radio - Issuu

Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

McDonald's and Greggs clap back at Piers Morgan's vegan tweets

Piers Morgan hospitalised and he thinks it's due to vegan sausage roll

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Why TalkTV will get people talking – and what it means for PR

Pink eating Greggs is my new favourite thing ❤️🖤 @Greggs @LADbible @P, greggs mukbang

Greggs, its vegan sausage roll and the art of effective PR - John Jewell - Wales Online

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Piers Morgan tries Greggs vegan sausage roll live on TV - but he's not impressed - Wales Online